Before the internet were the "lonely hearts" columns of the newspapers, which served the same purpose but at the speed of snail mail.
Folks used to be embarrassed to admit using those ads, too.
And if you don't physically appeal to your target objective, forget about it; it won't matter if you've got Anderson Cooper's personality.
Many claim that online dating also reduces the odds of being humiliated.
There was a time when you had to send couriers from your castle to your mate's castle and wait a month or so for a response.