In a recent Unwebinar, Talia Wolf of Conversioner made the case for the value of emotional targeting by examining what is perhaps the most emotional industry of all: dating services.
It’s an incredibly crowded field, with each service vying to cut out its own slice of the market by providing unique value.
40% of web users will leave a page if it takes more than three seconds to load.
But they’re not just waiting for a page to load — they’re waiting for you to get to the point.
The initial example has some good elements already: the couple’s gaze draws attention to the call to action, the form is short and a testimonial provides some social proof.