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That discount reduces to ten per cent for 29 year-olds with the same status and doesn’t apply to those aged 30 and above.

It also operates a “positive discrimination” policy – offering a 30 per cent discount to “black” members, 20 per cent to “brown” members and ten per cent to “asian/oriental” members – in order to, they say, offset any falloff in service.

Anne Stringer says, “It was very difficult to value, plus it was set up as a sole trader so its accounts were quite old fashioned.

We had a stab at valuing the profit but it’s not like you can take a RE ratio and compare it to an industry standard because there isn’t one.

They need to think about how they are going to start with nobody on the books.