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Dean said if the sites' algorithms determine he's a strong match with someone, he knows he'll have an enjoyable date, even if romantic sparks don't fly.Match is a subscription-based service that starts at .99 a month if users subscribe for three months; OKCupid offers a free and premium version, which starts at .95 a month.

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Online dating's future doesn't have to go one way or the other, though.

Jonathan Badeen, Tinder co-founder and engineering vice president, pioneered the swipe right feature for the app.

One of the more frequent reports, however, was of police officers. (Veronica Rocha and Richard Winton)This approach to online dating may seem brazen, but an increasing number of apps are heading in a similar direction in a bid to carve out their own piece of the online dating pie, which was worth more than $2 billion as of 2014 and growing at 5% each year.

The days of essay-length profile pages and months of back and forth messaging are numbered.

According to IBISWorld analyst Jeremy Edwards, major players such as IAC, EHarmony and Zoosk make it hard, "though not impossible," for new entrants to succeed in the industry.