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But when spring comes around and the weather gets warmer, dating app engagement goes up and user acquisition costs go down.

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For generating subscriptions, i OS was more cost-effective than Android.

The average cost per subscription on i OS was $283.69, 43% less than on Android.

We also analyzed the differences between male and female app engagement and user acquisition costs.

Our research shows that men were 6.5% more likely to register for a dating app than women.

, an e-calculator that divvies up restaurant bills according to the racial and gender inequalities your dining companions face, and a mobile dating service—appropriately dubbed settl—that automatically swipes right on every one of your prospective matches: yes, these are real, fully functioning apps, two of which are currently available online or for Apple’s i OS.