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All female profiles are private and can only be revealed to the men of their choosing.
Not only do men see how many times their profile is being viewed by women, they also see how that compares to the average member on the site, or as we dubbed him, the "Average Joe." Men can use this information to improve their profiles and compete with the rest of the men on the site.
Ladies - there are plenty of options to choose from on Her Way.
Besides said trust issues, I am a very curious person.